Krasnikova T.S., Maracha V.G. Problems of the public involvement into the strategic planning in Russia: are digital technologies a solution?
Tatyana Sergeevna Krasnikova
Candidate of Economic Sciences, Executive Director, Society with limited responsibility “Scientific Research”
jane78_2001@mail.ru, info@nrzr.ru
Aviamotornaya St., 50/2, 111024 Moscow, Russian Federation
Vyacheslav Gennadievich Maracha
Candidate of Philosophical Sciences, Leading Research Fellow, Russian Presidential Academy of National Economy and Public Administration, Prosp. Vernadskogo, 82, bld. 1, 119571 Moscow, Russian Federation; Associate Professor, National Research Nuclear University “MEPhI” Kashirskoe shosse, 31, 115409 Moscow, Russian Federation; Vice-president, National Guild of Professional Consultants
Gazetny Lane, 3-5, bld. 1, 125009 Moscow, Russian Federation
Abstract. In the article we describe two main groups of problems of public involvement in strategic planning process and show that they lead to restrictions of public participation in strategic planning process. Discussion of the strategic challenges and responses stated by real stakeholders doesn’t happen. In what extente these problems are solved with the help of modern digital technologies? Analyzing experience of a number of Russian regions we show that the main reason for low activity of public discussion is the low level of credibility of the public to the existing institutes of public participation transferred to Internet space, fed by unavailability of public authorities to horizontal (communication, dialogue) discussion model. At the same time digital technologies really expand a range of opportunities for horizontal interaction of the government and stakeholders in the course of a strategic planning, simplify it. Digital technologies organize communication of people in the territory, promoting formation of communities that allows to work in the course of a strategic planning not with opinions of certain people, but with communities in which the put-forward ideas and opinions have undergone active discussion on various “digital” communicative platforms. Due to communities it is possible to build in the strategy the initiatives going from below up effectively. However at domination of “technocratic” approach there is a risk of preservation of outdated institutional structures and models of management. Thus, digital technologies really promote public involvement in strategic planning process. It’s possible on condition of formation of horizontal communication, but not at “digitization” of the existing Russian communication approaches.
Key words: public involvement, strategic planning process, digital technologies, public participation, partner interaction of the government and stakeholders, formation of communities, dialogue model of discussion.
ATTACHMENTS: /9_Krasnikova_Maracha.pmd.pdf