Matveeva L.G. Chernova O.A. Informational and organizational mechanisms for enhancing investment attractiveness in the region

Lyudmila Grigor’evna Matveeva
Doctor of Economic Sciences, Professor, Head of Department of the Information Economics, Southern Federal University,
matveeva_lg@mail.ru
Gorkogo St., 88, 344006 Rostov-on-Don, Russian Federation

Olga Anatol’evna Chernova
Doctor of Economic Sciences, Professor, Department of Information Economics, Southern Federal University,
chernova.olga71@yandex.ru
Gorkogo St., 88, 344006 Rostov-on-Don, Russian Federation

Abstract. The conditions for a new macroeconomic reality imply the substantial changes in the system of regional strategic factors. The most important role here is assigned to informational resources. The purpose of the article is to expand the conceptual basis of the problem of improving the mechanisms and tools for the formation of the investment attractiveness of regions, which is based on the process of integration of a new informational concept into the given notion. The results of the authors’ analysis of the conceptual apparatus and the methodology for assessing the investment attractiveness in the region allowed the authors giving the definition of this category. Its difference involves justifying the special role of the informational and organizational component of the mechanism that forms the attractiveness of the territory for investment. This fact determines the focus of the investment resources on the implementation of projects for the strategic development of the branches of the regional economy. The dual nature of the concept of “investment attractiveness of the region” is highlighted, including logically opposite and simultaneously complementary characteristics: objective assessment and subjective perception of indicators of regional investment potential. The verification of scientific statements about the need to develop mechanisms for the formation of investment attractiveness of the region from ambivalent positions is carried out on the example of the Rostov region. The outcome was based on the analysis of the factors that objectively determine the investment attractiveness of this region. Therefore it was concluded that the innovative inertia of economic entities recorded here, is largely due to the inadequate use of informational and organizational mechanisms of enhancement of the investment attractiveness of the region, which allows forming and analyzing the decision-making process of the subjective perception of the received results of its evaluation. It is justified that, in order to stimulate the investment processes in the region, alongside with the creation of objectively favorable conditions for the implantation of innovative projects, it is necessary to form a positive investment image of the region as a result of the investor’s subjective perception of the regional business climate as well as the opportunities for developing trustworthy relationship among the subjects, involved in the investment process are studied. For this goal the authors have developed and proposed an adaptive informational and organizational mechanism. Thus, the mechanism ensures a prompt provision of the objective information by potential investors. As well as transparency of the process of providing state support to regionally significant innovative projects is given.

Key words: investment attractiveness, innovative development, investment image, investment climate, regional strategy, objective assessment, subjective perception, informational and organizational mechanisms, industrial park.

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