Kurchenkov V.V., Fetisova O.V., Tyutyusheva A.G., Matina E.S. Priorities of the diversification of the structure of the regional tourist complex
Vladimir Viktorovich Kurchenkov
Doctor of Economic Sciences, Professor, Head of the Chair of the State and Municipal Administration, Volgograd State University
Kurchenkov@mail.ru
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Olga Vladimirovna Fetisova
Doctor of Economic Sciences, Professor of the Chair of the State and Municipal Administration, Volgograd State University
Fenissova66@inbox.ru
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Anna Gennadyevna Tyutyusheva
Competitor, Chair of the State and Municipal Administration, Volgograd State University
Shewnina.an@yandex.ru
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Elena Sergeevna Matina
Postgraduate Student, Chair of the State and Municipal Administration, Volgograd State University
Matina87@rambler.ru
Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation
Abstract.
The article gives a comprehensive analysis of tourism activities in the region. The estimation of the efficiency of regional tourist complex on the example of the Southern Federal District of Russia is given. The peculiarities of the regional specialization in areas of the tourist activity in the first place, such as historical and cultural tourism, event tourism, eco-tourism, health tourism, and others are displayed. The article substantiates the need for the diversification of the regional tourist complex as an important priority of the regional development strategy, identifies key priorities and directions of this diversification. The analysis of the development of different types of tourism in the territory of Federal Districts and in the regions of the Southern Federal District on the basis of expert evaluation method is made. The article reveals the impact of the diversification on the dynamics of the indicators that reflect the level of the sustainability of the regional tourist complex in the long term period, the level of revenues from the tourism gained from attracting new target groups of tourists, as well as the growth of the efficiency of use of the main objects of tourism infrastructure in the region. The analysis of favorable factors for the development of business tourism in the regions is made. The list of cities of the Russian Federation, which have a significant potential for the development of the business tourism in the nearest future is given. A particular attention is paid to the analysis of the prospects for the development of business tourism in the regions of the Southern Federal District and in the Volgograd region. The article substantiates the prospects of the construction of the International Trade Centre (ITC) in the Volgograd region. The article identifies the benefits of the object of tourist infrastructure for the development of business tourism in the region. The recommendations for the regional authorities and administration to improve the efficiency of tourism activities in the region, including for the development of business tourism are offered.
Key words: region, tourism, touristed activity, regional tourist complex, structure of the regional tourist complex, regional tourism cluster, diversification of tourism activities, types of tourism, business tourism, effectiveness of the tourist activity in the region, tourism development strategy in the region.
Attachments: /1_Kurchenkov_i_dr.pdf