Mitrofanova I.A., Ivanov N.P., Tlisov A.B. Ways of activization of investment and innovative activity of the modern enterprise

Mitrofanova Inna Alekseevna
Candidate of Economic Sciences, Associate Professor, Chair of Economics and Management, Volgograd State Technical University mitrofanovaia@rambler.ru Prosp. Lenina, 28, 400005 Volgograd, Russian Federation

Ivanov Nikolay Prokofyevich
Doctor of Economic Sciences, Professor, Vice President on the Strategic Development, Stavropol State Medical University ivanovstvr@yandex.ru Mira St., 310, 355017 Stavropol, Russian Federation

Tlisov Azamat Borisovich
Candidate of Economic Sciences, Associate Professor, Department of Computer Science and Information Technology, North Caucasian State Humanitarian and Technological Academy tlisov@mail.ru Stavropolskaya St., 36, 369000 Cherkessk, Russian Federation

Abstract.
The article reveals the contents, conditions and factors having an impact on the investment and innovative activity of an enterprise. The subject of this research is an investment and innovation activity of the enterprise. The purpose of this research is a modeling of investment and innovation activity of the enterprise, that is appropriate to existing conceptions and which is able to demonstrate the difference of the interrelations between its elements. Investigation of investment and innovation activity of the enterprise as a cyclic process which is influenced by a number of factors at its different stages can give a demonstration of correlation between conditions and factors of investment and innovative activity and its stages. Theoretical and methodological basis of the study is based on the works of Russian and foreign scientists related to the investment and innovative activity of the enterprise and its various aspects as well as their interrelations with the market needs, strategy, governance, sustainability, investment climate, tax incentives, etc. On the basis of the system approach and using such general scientific methods as analysis, synthesis, as well as modeling method, an integrated model of the investment and innovative process in the enterprise is offered by authors. This model can be useful in developing the concept of the investment and innovative activity of the enterprise, evaluation and adjustment of such activities and allows to get a new angle on the investment and innovation process. It boosts efficiency of investment and innovation in the enterprise and encourages conscious decision making process in this sphere. Consideration of the investment and innovative process model from this perspective, allows to divide all the affecting factors and conditions into the factors and conditions that have a significant influence on the entire process and the factors and conditions that have a significant influence on its separate stages.
Key words: conditions, factors, market, model, enterprise, process, investment and innovative activity, competitive advantage, efficiency, modernization.

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