Kudryashova I.V., Polyakova Y.V. Foreign franchising chains in the Southern federal district: sectoral distribution and development factors

Kudryashova I.V.

Candidate of Economic Sciences, Associate Professor, Department of International and Regional Economics, Volgograd State University, Volgograd (inna.kudrjaschowa@yandex.ru)

Polyakova Y.V.

Master Program Student, Institute of World Economy and Finance, Volgograd State University, Volgograd (umka1709@mail.ru)

Abstract.

In the article on the basis of the comparative analysis method the industrial and territorial concentration of foreign franchises is compared as well as the factors determining the dynamics of the franchising market in Russia and the Southern Federal district. It is proved that for the diversification of the structure of the franchising market of the Southern Federal district and the increase of the role of foreign franchises during the economic growth it is necessary to offer the organizational, administrative and advisory help as well as to provide the support to franchising in the Southern region.

Key words: franchising, franchising chain, franchise market, import franchise, foreign franchiser, domestic franchisee.

Attachments:/Kudryashova I.V., Polyakova Y.V..pdf