Darenin A.I. Methodological Tools for Development Planning of Digital Potential of an Industrial Enterprise

Artem I. Darenin
Southern Federal University, Rostov-on-Don, Russian Federation

Abstract. Rational planning for the development of digital potential is of great strategic importance for the competitiveness growth of domestic industrial enterprises. Currently, the planning of indicators for the digital development of an enterprise is carried out “taking into account the opportunities.” This leads to the fact that global frontiers in the field of digital development are not sufficiently taken into account in the development strategies of an enterprise, the reserves of modernization development are underutilized, which results in technological lagging behind industry leaders. The purpose of this article is to develop methodological tools that allow planning the digital potential of an industrial enterprise, taking into account both its resource capabilities and existing external challenges. It is shown that digital potential as an object of planning should include the characteristics of both its real and its probable components. Accordingly, the developed methodological tools include a procedure for assessment of the level of readiness of an enterprise for digital transformations and a procedure for the analysis assessment of the state of the external environment. The main stages of the process of planning the digital potential of an industrial enterprise are described. As a supporting toolkit, the “Map for provision of level assessment of an industrial enterprise with modern software” and “Map for digitalization of level assessment of the enterprise of the main and auxiliary business processes” were developed. These tools allow determining the business processes carried out without digital technologies. This reduces the risk of information duplication when the same software is used by multiple services to support the same business process. It is concluded that the development of the digital potential of an industrial enterprise should be carried out not only on the basis of internal capabilities, but also in accordance with the challenges and characteristics of the external environment.
Key words: industrial enterprise, digital potential, planning, planning tools, development strategy.
Citation. Darenin A.I., 2023. Methodological Tools for Development Planning of Digital Potential of an Industrial Enterprise. Regionalnaya ekonomika. Yug Rossii [Regional Economy. South of Russia], vol. 11, no. 1, pp. 197-204. (in Russian). DOI: https://doi.org/10.15688/re.volsu.2023.1.18

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