Piskun E.I., Belyaeva M.S. The Competitiveness Level Assessment of Business Structures in the Digital Economy

Elena I. Piskun
Sevastopol State University, Sevastopol, Russian Federation

Mariya S. Belyaeva
Sevastopol State University, Sevastopol, Russian Federation

Abstract. The necessity to contribute to a high competitiveness level of business structures in the increasingly competitive environment, globalization, fusion of labor markets and assets and to develop the digital economy requires an adequate transformation of the competitiveness management system of business structures. The purpose of this article is to suggest a methodical approach to assessing the competitiveness level of business structures in the digital economy.
The approach is supposed to allow assessing the competitiveness level of IT business firms as suppliers of IT solutions to final customers using the methods of the hierarchy analysis, assessing the development level and the cluster analysis. The article analyzes the state and trends of developing business structures in the field of IT technologies from the point of view of their competitiveness. The paper proposes the economic and mathematical tools, which allow to justify the informational space of business structure competitiveness indices, calculate the importance of variables and weight coefficients, justify the choice of the method of convolution and developing aggregates, scaling the integral index of business structure competitiveness level in the digital economy. While implementing the proposed methodical approach to competitiveness data indicators of IT business structures the authors have identified companies with the highest competitiveness level and an IT company with the medium competitiveness level and a low market share, which shows the possibility of strengthening the market position of the company in a medium term. The developed methodical approach can be considered as an informational and methodical element of the competitiveness management system of IT business structures.

Key words: business structure, IT company, competitiveness, control system, assessment, hierarchy analysis method, assessment of development level, cluster analysis.

Citation. Piskun E.I., Belyaeva M.S., 2019. The Competitiveness Level Assessment of Business Structures in the
Digital Economy. Regionalnaya ekonomika. Yug Rossii [Regional Economy. South of Russia], vol. 7, no. 2, pp. 67-75. (in Russian). DOI: https://doi.org/10.15688/re.volsu.2019.2.7

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