Ostovskaya A.A. Support of Small and Medium-Sized Business as a Strategic Vector of Sustainable, Competitive and Balanced Development of the Region

Anastasiya A. Ostovskaya
Crimean Federal University named after V. I. Vernadsky, Simferopol, Russian Federation

Abstract. Structural shifts in the country’s economy destabilize the macroeconomic situation and require consolidation of the efforts of the state as a whole and regions, in particular in the search for opportunities and internal reserves for increasing competitiveness. Today, the main strategic reserve capable of ensuring the development of the country and regions is entrepreneurial potential. The paper presents an analysis of the indicators of SMB development in developed countries, where its share in the GDP makes over 50 %.
The author carries out the analysis of the development of small and medium-sized business in Russia, studies the documents regulating the issues of entrepreneurial activity and promoting the development of small and medium-sized business in the context of individual entrepreneurial initiative support. The plan of measures for the development of small and medium-sized entreprises in Russia with deadlines, responsible authorities and specific target indices is provided. The essence of entrepreneurial potential of the region is studied. An assessment of its components in the context of the impact on regional competitiveness is carried out. The recommendations and advantages of developing the potential of entrepreneurial structures of the region based on cluster associations are presented. The sequence of actions for the formation of a strategy for the transition to sustainable development of entrepreneurial structures is determined on the basis of the approach, which provides for the balance of the economic development of SMB.

Key words: economic development, small and medium-sized business, support, region, entrepreneurial initiatives, entrepreneurial potential, differentiation of development, stimulating measures of economic development, development conception, clusters.

Citation. Ostovskaya A.A. Support of Small and Medium-Sized Business as a Strategic Vector of Sustainable,
Competitive and Balanced Development of the Region. Regionalnaya ekonomika. Yug Rossii [Regional economy. The South of Russia], 2019, vol. 7, no. 1, pp. 134-142. (in Russian). DOI: https://doi.org/10.15688/re.volsu.2019.1.12

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